Sumatran rubber pilot.

AR partnered with WWF to develop a joint industry pilot to demonstrate how rubber’s downstream users can work together to make its upstream supply chain more sustainable, thus promoting the production and trade of transparent and sustainable natural rubber. The other pilot participants include Halcyon Agri, ITOCHU, Sumitomo (tyre maker), and DBS.

The pilot included the use of Agridence RubberPro Data Center (ARPDC) for the collection of raw material sourcing data via self-declared and app-based approaches, risk analysis of the sourcing data to identify supply chain risks, design of intervention programs to mitigate the identified risks, and use of dashboards on Agridence Rubber Platform (ARP) to report on these activities.

Throughout the pilot, the AR team worked closely with the WWF team to engage the pilot participants to plan and execute the scope of activities. The pilot started in July 2020 and is currently still in progress. You can find the latest project update at this link.

Reach out to discuss how your company can get involved in the pilot.

Media links

  1. Project Update link
  2. Webinar for Update link

Halcyon Agri

Halcyon Agri is the world’s leading rubber franchise committed to promoting, developing and implementing the sustainable and responsible use of natural rubber throughout its supply chain.


ITOCHU Corporation, one of the leading sogo shosha with approximately 110 bases in 63 countries, engages in domestic trading, import/export, and overseas trading of various products including natural rubber (NR). Its mission in the NR industry is to strive for supply chain transparency and sustainability.

Conservation International

Conservation International (CI) is an NGO that works to spotlight and secure the critical benefits that nature provides to humanity. CI works with the public and private sectors to eliminate deforestation while training local farmers to adopt good agricultural practice, in order to create sustainable natural rubber supply chains.

Sumitomo Rubber Industries

Sumitomo Rubber Industries, Ltd. is a global tire and rubber company based in Japan, and is part of the Sumitomo Group. The Group actively collaborates with suppliers and  stakeholders to realise a sustainable natural rubber supply chain.


World Wide Fund for Nature (WWF) is one of the world’s largest and most experienced independent conservation organisations. In the natural rubber industry, WWF actively engages its partners to find solutions to enhance the production and trade of sustainable natural rubber.