Marketing and Communications Executive

Responsibilities: 

• Branding 

• Create and maintain awareness of HeveaConnect’s brand. 

• Monitor corporate branding application across the company’s marketing materials to ensure consistency of corporate brand image. 

• Market Research 

• Develop customer personas and identify the most appropriate messaging for each segment of target audience. 
• Work closely with the Customer Success team to identify new and upcoming trends and use them in improving messaging. 

• Online Presence 

• Keep company’s webpage and social media accounts updated. 
• Respond to incoming enquiries. 
• Plan, develop and execute email campaigns. 
• Plan, develop and execute social media campaigns. 

• Collaterals and Campaign Management 

• Plan, develop and execute effective marketing & communication plans. 
• Develop advertising, promotional and sales support materials. 
• Copywrite external communications such as press releases, EDMs and brochures. 

• Events Organization 

• Coordinate online and offline events. 

• Hosting of online and offline events where required. 
• Coordination with conference organizers. 
• Source for corporate gifts and coordinate with vendor. 
• Source for festive hampers and coordinate deliveries. 

• Metrics Monitoring 

• Monitor and report metrics on released materials and campaigns. 
• Analyse metrics for opportunities for improvement, refinement and retargeting of materials and campaigns. 

Requirements: 

• 2-3 years’ experience in marketing and communications, including hands-on experience in executing campaigns, copywriting digital content, social media management and event organisation. 

• Excellent English speaking and writing skills. 
• Strong presentation and interpersonal skills. 
• High degree of proficiency in Microsoft Office. 
• Excellent understanding of digital and social media marketing concepts and best practices. 
• Strong analytical skills and proven ability to tell stories based on data and to make data-informed decisions. 

• Proven ability to utilize data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution. 
• Organized and systematic with an eye for details, able to manage multiple projects simultaneously and follow through to completion within allocated timelines. 
• Written and spoken business-level fluency in a major European language will be an advantage. 
• Good understanding of e-commerce and commodities trading will be an advantage. 
• Proficiency in digital marketing tools (such as HubSpot, Mailchimp, Salesforce) will be an advantage. 

• Proficiency in image editing and/or video editing tools (such as Adobe Creative Suite) will be an advantage. 
• Proficiency in WordPress will be an advantage. 
• Experience in social media marketing, SEO and web analytics tools will be an advantage.